Strategic Report Assignment:
You will be developing a strategic plan for a newbusiness that youestablished. —Your market should be in Canada. This report will be your roadmap where you want to take your
business for the next 5 years. You must establish a newbusinessventure and write your plan. See below the written outline. Your
report should be written in time new roman font, 12 font, 1.5space. Your report should be at least 6,000 words excluding appendixforcharts, graphs and other relevant information. Written report grading:
Executive summary-10 marks -300 words
Company mission & vision statement -10 marks -300words Detailed SWOT & PESETLE analysis-20 marks -600-800words
5 key porters & Key success factors-10 marks – 300-400words Detailed Goals & Objective: 1-5 year -10 marks -300-400words Type of strategic plan you will choose-10 marks -300-400words
Key Performance Indicators-10 marks -300-400 words
Target customers-10 marks -300-400 words
Industry analysis-10 marks -300-400 words
Marketing Plan-20 marks – 600-800 words
Operations Plan-20 marks – 600-800 words
Financial Projections-20 marks – 600-800 words
Team-20 marks – 600-800 words
Overview of your company- 20 marks – 600-800 words
Total marks 200
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