You are working for a well-established conglomerate group

You are working for a well-established conglomerate group as the Head of the Product/Service SBU. Your Chief product/service development officer is of the view that its existing marketing network within the country has to be enlarged by introducing a sound product development/service development plan. As part of your assignment, you should make clear what the proposed product or service is. To make this forward looking strategy very positive, you need to complete the following tasks;

1. A) Describe the Ansoff’s product market vector matrix and its relevance to your new development strategy. (suggested word count 400 words)

1. B) Discuss a suitable entrepreneurship model that is relevant for your new product or service introduction plan. (suggested word count 400 words)

1. C) Discuss how an effective market research strategy can be put in place to assess the feasibility of introducing this new product or service. (suggested word count 500 words)

1. D) Explain a suitable financing strategy for this new product or service. (suggested word count 400 words)

1. E) Discuss the procedures involved with regard to the introduction of the new product/service. (suggested word count 400 words)

1. F) Explain how will you measure customer benefits of your product or service and why it is important to get customer feedback. (suggested word count 400 words)

Please note the following when completing your written assignment:

1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5-centimetre space at each edge, double spaced and pages numbered.
4. Document format: Report
5. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
6. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

All referencing should be in Harvard style.