What are the “sides” of the Drinks Up opportunity?

Viability, another aspect of design thinking, is a business-focused discussion related to market research, business model decisions, and finance. This aspect of design thinking strives to answer: Does the solution have a reasonable chance of succeeding by identified measures (e.g., profit)? Will the business model be sustainable?

Read:

  • Read Drinks Up. Prepare to Discuss:
    • What are the “sides” of the Drinks Up opportunity?
    • were the pitfalls referenced in the title of this reading?
    • Which of the pitfalls could have been avoided by better planning?
    • What steps can you take to mitigate the challenges described?
  • Strategic Decisions for Multisided Platforms, Andrei Hagiu

Chances are, your mobile app will have a multisided platform challenge immediately or in its future. For some, the challenge will be immediate. Consider what that challenge may be for your app and consider how you will address it when the time comes.

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