The team at Raglan Food Co have been busy developing new products

‘The team at Raglan Food Co have been busy developing new products to capitalise on the popularity of their Coconut
‘Yoghurt and their current brand recognition in the New Zealand market. They have developed two new products:

Coconut Yoghurt Buttons (Like chocolate buttons, but made in a variety of coconut yoghurt flavours). These “buttons”
are to be sold in 290 gram lots that consumers can use as a substitute for chocolate buttons when decorating baked
‘goods like cakes.

Coconut Yoghurt Weet Bix Bars (Mini Sanitarium Weet Bix bars coated in various flavours of coconut yoghurt and sold in
packs of six bars)

Having developed these two new products, the Raglan team have now come to you for innovative packaging solutions
that are both sustainable and different from the standard foll-wrapped bags and cardboard boxes that buttons and bars
are usually sold in by other brands.

Your team is renown for your innovative Marketing and design solutions, so your instructions from the Raglan Food Co
are as follows:

Choose either the Coconut Yoghurt Buttons OR the Coconut Yoghurt Weet Bix Bars described above, and using the
Maker Space tools at your disposal, design an innovative packaging solution for your chosen product. Your packaging
solution must be (i) sustainable, (i) unique/innovative to stand out from competitors on supermarket shelves, and (il)
include an element that will encourage the consumer to engage with Raglan Food Company’s website in some way,
thereby increasing direct engagement between the customer and the brand. Once you have created your design, include
a visual of it (Le. diagram, physical model, etc.)

Choose either the Coconut Yoghurt Buttons OR the Coconut Yoghurt Weet Bix Bars described above, and using the
Maker Space tools at your disposal, design an innovative packaging solution for your chosen product. Your packaging
solution must be (i) sustainable, (i) unique/innovative to stand out from competitors on supermarket shelves, and (il)
include an element that will encourage the consumer to engage with Raglan Food Company’s website in some way,
thereby increasing direct engagement between the customer and the brand.

na 4-minute power point presentation to the client summarising your design thinking process and the key ideas that you
have generated and then closely considered. As well as showing the client your design in the presentation, you also
need to address how your ideas will address the three requirements set out in this brief. Your presentation should also
incorporate any relevant key concepts from chapter price, place, promotion and PACKAGING.

Adapted Design Thinking Process