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Synthesise understanding of how the strategic management frameworks, processes and thinking fit into the business practices of tourism, hospitality and events.

2.  Demonstrate the following skills and abilities:

Demonstrate up-to-date knowledge from various sources in order to analyse strategic issues to a professional standard

This does not apply to students with Mitigating Circumstances who are attempting this assessment for the first time.

REFERRAL Task:

There are many aspects to strategic management which need to be tailored to the particular context of the Hospitality and Events sectors. You are to critically assess the nature of the Hospitality and Events sectors which give rise to the specific application of strategic management approaches. You must use industry examples to support the points you make.

Some thinking points to consider: –

What are the particular characteristics of the hospitality and/or events sectors which are relevant for understanding how organisations within these industries use strategic management in a specific way? –

What strategic management issues are raised by hospitality and events sectors being predominantly service-based?

How are the factors you have identified interlinked/connected? –

What examples can you use to support the points which you are making?

Please use conceptual and industry examples (ensure you are referencing fully and according to Harvard UoB)

In order to pass Assessment 1 you will need to:

–          Explain business situations to appreciate strategic issues affecting tourism, hospitality and events businesses ·

–          Be able to recall key frameworks, processes and concepts of strategic management.

This assessment will develop your thinking about strategic processes on a wider, macro level scale. You will develop understanding of why understanding the external environment is so important for organisations located within T.H.E. You will be able to display your understanding of how these processes impact on one organisation in particular. This assessment will also enable you to consider how macro-environmental processes are interconnected more broadly.

Your assignment will be marked according to the threshold expectations and the criteria on the following page.

You can use them to evaluate your own work and consider your grade before you submit.

Knowledge and Understanding of Subject Matter

(30%)

Adequate demonstration of ability to operate with varied contexts, but selection and application is basic, some irrelevance of information is presented

Adequate ability to work with ideas at a level of abstraction, but arguments are limited to single perspectives

Good demonstration of ability to operate with varied contexts, but selection and application is limited to subject matter

Good ability to work with ideas at a level of abstraction, but arguments are limited to single perspectives

Very good demonstration of ability to operate with varied contexts, requiring selection and application from a range of disciplines

Very good ability to work with ideas at a level of abstraction, arguing from competing perspectives

Excellent demonstration of ability to operate with complex and unpredictable contexts, requiring selection and application from a range of disciplines

Excellent ability to work with ideas at a level of abstraction, arguing from competing perspectives

Interpretation and Evaluation of Subject Material

(20%)

Adequate ability to identify, select and use strategies and techniques to undertake analysis, but critical thought not evident

Adequate judgement used, reasoned and justified arguments not developed

Limited demonstration of original and creative thought

Recommendations and conclusions limited but without reference to relevant frameworks and literature reviewed

Good ability to identify, select and use investigative strategies and techniques to undertake analysis, but critical thought lacking

Evidence of exercising judgement in a range of situations, reasoned and justified arguments not always sustained

Good demonstration of original and creative thought

Recommendations and conclusions made but without full reference to relevant frameworks and literature reviewed

Very good ability to identify, select and use investigative strategies and techniques to undertake a critical analysis, evaluating the outcomes

Evidence of exercising significant judgement in a range of situations, reasoned and justified arguments not always sustained

Very good demonstration of original and creative thought

Recommendations and conclusions constructed from relevant frameworks and literature reviewed

Excellent ability to identify, select and use investigative strategies and techniques to undertake a critical analysis, evaluating the outcomes

Clear evidence of exercising significant judgement in a range of situations, reasoned and justified arguments sustained

Excellent demonstration of compelling original and creative thought, logical, insightful and highly focused

Recommendations and conclusions constructed from relevant frameworks and literature reviewed

Structure, Presentation and Layout

(20%)

Writing is confused and some points unclear, unnecessary grammar and spelling errors, some points unclear but still able to follow narrative

No use of headings and ineffective paragraphs Basic vocabulary with a weak writing style

Largely well written with grammar and spelling errors evident, mostly clear clarity of expression

Attempt to use headings and paragraphs but effectively implemented

Limited range of vocabulary with few inaccuracies, writing style muddled

Very well written with few grammar and spelling errors, clear clarity of expression

Appropriate use of headings and paragraphs utilised but not always effective

Competent use of vocabulary with few inaccuracies and suitable style of writing

Extremely well written with excellent grammar and spelling throughout, excellent clarity of expression

Effective use of headings and paragraphs

Varied and accurate use of vocabulary and commendable style of writing

Referencing, relevance and Quality of Research Sources

(20%)

Adequate use of sources but not always relevant

Limited evidence of wider reading outside the discipline

Good use of relevant sources

Some evidence of academic and peer reviewed sources used

Some evidence of wider reading outside the discipline

Very good use of a range of relevant sources

Clear evidence of academic and peer reviewed sources used

Evidence of wider reading outside the discipline

Excellent use of a wide range of relevant sources

Evidence of academic and peer reviewed sources used, sources reflect current academic and industry thought

Extensive evidence of wider reading outside the discipline