Investigate the micro-environment as part of the situation analysis for your company. Competitors analysis

Marketing campaign for AYTB Catering department

https://aytb.com

You work for a AYTB company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign

AYTB catering department work only with companies such as Aramco, Sabic, SASREF… etc. by providing food for their employees. Now catering department wants to expand catering for individuals such as events and weddings …etc.

Prepare a marketing campaign study and analysis for catering department for companies and individuals

You can compare/ Measure from another companies

3000 words

1. Investigate the micro-environment as part of the situation analysis for your company. Competitors analysis
2. Suppliers and/or Digital Marketing intermediaries.
3. SWOT analysis
4. Determine the Target Audience
5. Compare with the Competition (in Saudi Arabia)

1. Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign.

1. Devise a digital marketing strategy for your campaign.
   1. Where are you now? (situation analysis)
   2. Where do you want to be? (business objectives)
   3. How are you going to get there? (strategy)
   4. How exactly do you get there? (tactics)
   5. Who does what and when? (actions)
   6. How do you monitor performance? (control)

1. Summaries the marketing mix best suitable for your campaign.
   1. Product variables
   2. Price variables
   3. Place variables
   4. Promotion variables
   5. Process variables

1. What is your campaign message? (about your digital campaign message)

1. What is your digital marketing campaign Schedule: recommend digital marketing content and the schedule for the content? (Must include timeline for the content distribution, frequency of posts and ads).

1. What platforms and digital media you will use to deploy your campaign, and for which purpose? Social media platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and any other platform that might help achieve your goals, like google, YouTube, etc. (Must include screenshots of the platforms’ process of creating the campaign). Also, include a table of the budget allocations for each platform on a monthly basis. Try to justify your selection.

1. Monitoring and Optimization: describe how you will measure and improve digital marketing performance during the campaign. What tools you will use to monitor the campaign’s activity. (Must include screenshots of the monitoring tools that will keep track of your costs and activity).