Innovation (Address these 3 key components.

5-3 Innovation (Address these 3 key components. 1. Tell what is innovative about your
product/service; 2. Tell how innovation meets customer needs. 3. How do you differentiate
your product/service from the competition?) Having exceptional customer service is not
innovative as all business should have that!

5-4 Branding (What does your brand look like? Is there a logo? If so, describe it. Tell what
your logo will go on.)

5-4 Product Line (Will your product have multiple lines (lawn mowing, edging, tree trimming,
etc. Will you carry specific brands of products? If so, tell some of the brand names.)

Ras wii Plan

5-5 Product Distribution (Will you sell directly to your customers or will you use other
channels? If other channels, describe them and why you selected them. Be specific.)

5-5 Inventory Management, Warehousing, Transportation, Other (How will you manage your
inventory? Where will inventory get stored? How often will inventory be ordered? Delivered?
How will you get your product/service to your customer? Will it require a delivery truck?)

5-6 Fixed Costs (Identify at least 5 fixed costs and include the cost to maintain each. Exempt
salaries are generally fixed. If you pay insurance monthly for an annual premium, you know
the amount to be paid each month.)

5-6 Variable Costs (Identify at least 5 variable costs and include the cost. While some utility
providers such as CWLP offer a level pay for people to stay on a budget, typically utilities are
variable as the usage rates vary each month resulting in a variable cost. Part-time salaries are
usually variable based on the number of hours worked per week or pay period.)

5-6 Breakeven Analysis (How many products or services will you produce/provide before you
start making a profit? Think about the total costs of fixed and variable expenses that you will
spend each year. You may not start earning a profit until you are 10 years in the business.)

5-6 Pricing Strategy (Share how you arrived at your prices based on your fixed and variable
expenses and what the market can bear based on what the competition is doing. Think about