Executive Summary
3-1 Financial goals (Be sure to share estimates of what you plan to make in both year 1 and
year 2 + your sales in dollars for both years + mane in both
year…perhaps something like In year 1, Company ABC plans to serve 100 customers per week
or 5,200 customers per year who spend a minimum of $10 per order for a total of $52,000 in
year 1. In year 2, Company ABC plans to double its sales which would be…)
Product and Market Description
3-2 SWOT Analysis (Include at least one sentence each for the strengths and weaknesses,
opportunities and threats the organization may face. Then, complete the table by providing at
least 3 2 each box.)
INTERNAL
Strengths Weaknesses
1. Weakness
2. Weakness
3. Weakness
2. Strength
3. Strength
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