Product Brief

Scenario

You are the manager of a software development team working on new applications for your company, Optimum Way
Development, Inc. Your director has called for all development teams to submit product briefs detailing their current projects.
The director plans to share the most promising product briefs with clients at an upcoming meeting. You have software design
documents for two potential projects.

Directions

You must choose one of the potential products and use the information contained in the technical specification document to
create your product brief. The brief is intended to explain the new application to potential clients. (Use the personas created for
the 2-1 Milestone as the audience for this project.) You should highlight the features that will appeal to clients and persuade
them to purchase the new application. Your brief should include the following:

e An explanation of the features and functions of the product

e Clear definitions of technical terms and concepts that are relevant to communicating the product capabilities
e An explanation of the benefits of using the product within an organization

e Graphics that support or clarify technical information concerning the product

e Appropriate language for the intended audience

What to Submit

To complete this project, you must submit the following:

Product Brief with Graphics
This assignment must be 500 to 1,000 words in length and should include at least two graphics that help clarify technical
concepts. Any references must be cited in APA format.

Supporting Materials
The following resource(s) may help support your work on the project:

Resource: Software Design Documents

Use one of these software design documents as the basis for your product brief.

Website: Webopedia

This website gives definitions of several technology terms. You can use this website to assist with defining terminology in the
software design documents.

Website: What Is a Product Brief and Why Is It Important?
This website explains the components of a product brief and why it is important. Although you do not need to follow the
suggested suggestions exactly, this may act as a starting point for structuring your assignment.

Shapiro Library Resource: APA Style
This Shapiro Library guide goes over the basics of APA-style formatting and citations.