Your assignment this week is to write a three- to four-page memorandum to provide your consulting partners with 1) a preliminary list of factors determining the value of the opportunity described in the case situation and 2) guidance regarding the work that will need to be done to satisfy the client’s request for a thorough study of the value of the described opportunity.

Learning Goal: I’m working on a marketing question and need support to help me learn.

Imagine that you are the lead consultant to a client that is interested in this case situation listed below

A competitor to the developer of one of the described opportunities.

UNDERSTAND THE VALUE OF THE DESCRIBED OPPORTUNITY.

BUT BEFORE YOU ADDRESS YOUR CLIENT’S QUESTION, YOU MUST DEVELOP A WORKPLAN FOR YOUR CONSULTING PRACTICE. THIS IS THE ASSIGNMENT.

Your assignment this week is to write a three- to four-page memorandum to provide your consulting partners with 1) a preliminary list of factors determining the value of the opportunity described in the case situation and 2) guidance regarding the work that will need to be done to satisfy the client’s request for a thorough study of the value of the described opportunity.

Coal in Africa: An opportunity is available to invest in a coal mine in West Virginia. The mine’s value is less than in past years because of actual and anticipated restrictions on coal-fired power generation in the United States. However, the mine has a chance to sell its coal on contract to a public utility in West Africa. The utility is working through the World Bank for financing to build a number of coal-fired power plants. If they obtain World Bank financing, then a customer for the coal mine is assured, at least for the duration of the contracts. The power plants will employ the best current technology for burning coal, which exceeds all current air quality standards for the region. However, the power plants will not be designed to attempt carbon capture. The area of Africa the plants will serve suffers from extreme energy poverty, with some of the lowest per capita energy consumption in the world.