You have developed a self-study certification system for those who need credit hours for recertification by your state’s social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sales information.
You are researching the options for pricing the courses. Your goal is to achieve maximum revenue to establish funding to maintain and update the system to reflect annual policy changes in licensing requirements.
Complete the calculations for Total Revenue:
| Online Self Certifications for Social Work License | |||||||
| Certification in Online Counseling | Certification as a Group Home Counselor | Bundle | |||||
| Customers | TR Counseling | TR Group Home | TR Bundle | ||||
| Segment 1 | 1000 | $190 | a | $70 | e | $260 | 4a |
| Segment 2 | 1000 | $150 | b | $90 | f | $240 | 4b |
| Segment 3 | 1000 | $95 | c | $160 | g | $255 | 4c |
| Segment 4 | 1000 | $35 | d | $195 | h | $230 | 4d |
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