You have been presented with qualitative and quantitative information regarding two projects, Match My Doll Clothing and Design Your Own Doll.

You have been presented with qualitative and quantitative information regarding two projects, Match My Doll Clothing and Design Your Own Doll. A supplemental worksheet has been provide by your finance department with completed discounted cash flow models for each project. As the analyst assigned to their project you are asked to prepare a memo making a recommendation as to which project should be accepted. Your decision should consider both quantitative and qualitative data. This is not a purely financial decision.

New Heritage Doll supplemental worksheet

The memo should include the following:

Brief description of both projects of not more than two or three sentences each.
Analysis of qualitative factors involved in this case.
A critique of the assumptions and estimates used in the quantitative analysis, and any recommendations for revision to these assumptions and estimates.
An analysis of the results for the two projects including Net Present Value, Internal Rate of Return, Payback period and Profitability Index.
A recommendation of which project should be selected. Only one project can be recommended. You can recommend to reject both projects if the analysis supports that decision.
This is a finance case study, so therefore the bulk of your analysis should be quantitative in nature. However, there must be some qualitative factors included in your analysis that supports your decision.