Write as instructed in the following scenario.

Writing Scenario 2: Communicating to Lead Teams
Due Date: 19 October 2022
GBMT 1000: Communications for Global Business Managers
Professor: Adam Riggio, PhD
Leadership is a difficult task because you have to unite so many people with different
personalities, skills, and agendas to the same program and path. Write as instructed in
the following scenario.
Please read all the instructions carefully, including the second page.
Scenario
You are a product development coordinator at Ramones Pet Cemeteries, a small
company that designs, manufactures, and sells funeral products for pets. Your company
largely operates online, so customers can come from all over the world; mainly, your
customer base in North America, Japan, the Philippines, and South Korea. Your product
design team is made up of several individual freelancers working from different offices
around the world. None of the freelancers are Ramones employees. Your company is a
regular client for each of them, but they have other income sources.
The head office has decided to launch an updated line of funeral accessories for small
dogs (think of the socialite’s “purse puppy”), and they demand a radical redesign.
While you’re the manager of a team of designers, you don’t have a lot of design
knowledge yourself; your specialty is administration.
However, when you meet the four product designers in videoconference, the
conversation is a disaster. None of your team is on board with the new product design
mission, each for their own reasons. The project is complicated enough that you don’t
have time to replace any of them because the onboarding process would take too much
time and cost too much. Ramones’ CEO/founder Jeff Hyman has told you that if you
can’t get the team on board to follow his directions, you’ll be out of a job.
Your design team of four, and their opinions on the new design assignment:
• Dayoung Kim: Argued throughout the meeting that the amount of work that the
CEO wants the team to do isn’t necessary, and that assembling the team is therefore
useless. She would not make even the smallest concession to any counter-argument.
Dayoung lives in Seoul, South Korea.
• Brittany Allen: Was awkward through most of the meeting. When asked about her
opinion, she mostly backed up Geoffrey with additional details, but didn’t offer a
unique perspective. She cringed and kept quiet whenever Dayoung would speak.
Brittany lives in Austin, Texas.
• Geoffrey Mack: Gave his own detailed walkthrough of the head office’s proposal,
nitpicking all its ideas over small, almost inconsequential things. He is okay with
redesigning the products, but his focus on all these small issues makes him doubt
that accomplishing it is possible. Geoffrey lives in Edmonton, Alberta.
• Delvin McCray: Spent most of the meeting in silence, listening to everyone else; he
decided that he would not start work on the project without the assistance of the rest
of the team. In a follow-up email after the meeting, he told you that he worries if the
others will leave him to do much more than his fair share of the work. Delvin lives
in Hamilton, Ontario.
You have to change the minds of everyone on this team, to embrace the project that the
CEO wants to do. You must write an email to one member of the team that you think
will be easiest to turn to your side first. You must change their mind, then convince
them to help the rest join the project.
Outline of Your Assignment
Section 1: A short paragraph of 3-4 sentences explaining why you think the person you
are writing to (A) is easiest to change their mind, and (B) can most effectively change
the direction of the group.
Section 2: A 100-150 word email to one member of the team; you can choose which
member. Your purpose is (A) to convince this individual to back the redesign project
fully, and (B) to help convince the rest of the design team. Use two rhetorical techniques
that we discussed in our lectures to write your email.
Section 3: Explain in 4-6 sentences the two rhetorical techniques you used in your email
and why you chose the techniques that you did.
HINTS
• Think about how the attitudes each team member expressed in the meetings are signs of their
underlying personality.
• Figuring out their personalities will help you decide which team member to contact.
• Think about how the different rhetorical techniques you learned in class work in the real world,
when used on unique people.
• Remember that some of the information in the scenario is necessary to solve the problem, and
some information isn’t important at all. Don’t expect your instructor to say which is which.
• One skill this assignment evaluates is how effective your writing can be, while also being
concise – how well you can achieve the most by saying the least.