Write a four-page report in which you discuss the following issues related to the case study in Lesson 1 titled: Australia’s “Together We Do Better” Campaign:
What are the critical issues addressed in this case? [6]
Who are the main stakeholders and why? [5]
Why did “targeted populations” have to become central to the success of the overall campaign? [6]
What were the key messages? [6]
How were various media used and why? [7]
What is the difference between promoting health issues versus promoting health initiatives? How does this distinction relate to the work VicHealth has done? [10]
Using this case study as an example, and in light of increased male suicide in South Africa, develop a mental awareness campaign for young boys using the RAISE formula. In your campaign highlight the strategies you will use to meet this targeted audience, campaign activities and what communication tools you will use in this campaign. [25]
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