Write 300-500 words a piece of advice for a large-scale international business event (conference or trade) where you
focus on innovations, trends and developments. Give a recommendation (piece of advice) to the event organisers how
they can best implement these innovations, trends and developments.
Specifics: choose ( name and describe briefly) an existing international business event with a minimum of 10,000
attendees dally. Mention and describe at least one current or future trend you will use when organizing the event.
Substantiate your choice to use these trends in the organisation of the event and support your choices using the
theory/theoretical models. What is the impact of these trends on the event?
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