With reference to the CSR pyramid, what are the implications of stopping at a particular pyramid level? For example, would it be all right, if a company took its sole responsibility to be the financial responsibility to its shareholders? Financial responsibility and legal responsibility? Do you agree that CSR is best represented by a pyramid? Why or why not? Can you think of a better way to graphically represent a company’s social responsibility?

MGT325 Management of Technology + MGT422 Business Ethics and Social Responsibility + mgt421 Communications Management

1//MGT325 Management of Technology

10.1 Learning Outcomes:

1. Highlight the three objectives new product development projects must achieve in order to be considered a success: maximize fit with customer objectives, minimize time-to-market, and control development costs.
2. Familiarize students with the strengths and weaknesses of “best practices” used in managing the new product development process.
3. Provide an understanding of the metrics used to evaluate new product effectiveness and innovation performance

10.2 Action Required:

• Watch the short video in the following link

https://www.youtube.com/watch?v=1iccpf2eN1Q&t=9s

10.3 Test your Knowledge (Question):

• Discuss in details the Agile development process.

10.4 Instructions

• Answer the question in test your knowledge section.

(Week10: Interactive learning Discussion)

2//MGT422 Business Ethics and Social Responsibility

10.1 Learning Outcomes:

Upon completion of this week’s activities, you will be able to:

• Understand why social responsibility is essential to fundamental business strategy.
• Articulate the types of corporate social responsibility.
• Evaluate why socially responsible business is good business.

10.2 Action Required:

Watch the short video in the following link and answer the questions that follows:

http://www.huffingtonpost.com/linda-novick-okeefe/doing-good-is-good-for-bu_b_6369242.html

• Doing Good is Good for Business

10.3 Test your Knowledge (Question):

With reference to the CSR pyramid, what are the implications of stopping at a particular pyramid level? For example, would it be all right, if a company took its sole responsibility to be the financial responsibility to its shareholders? Financial responsibility and legal responsibility? Do you agree that CSR is best represented by a pyramid? Why or why not? Can you think of a better way to graphically represent a company’s social responsibility?

10.4 Instructions

Answer the question in test your knowledge section.

3//mgt421 Communications Management

• Watch the following video
•  https://www.youtube.com/watch?v=tyqLRPxxDEw
• then provide a summary of the differences between primary and secondary research.