What is the idea? The visioning processes.

Business Website Evaluation.

What is the business?

Faces is an online-based beauty and cosmetics store selling and distributing beauty products ranging from skincare products, hair care products, fragrances, beauty appliances like combs and brushes, packaging, and delivery services. They sell and supply products from different manufacturers but in the same line of beauty products, for instance, Chanel, Dior, Givenchy, and other specific manufacturers making Face a wide distributor of beauty products from diverse sellers (About Us. (n.d.).

What is the idea? The visioning processes.

Faces have ventured into the cosmetology field, specifically that majors in beauty products with the sole purpose of enhancing natural features using innovative products that have been proven safe to use. It has created an eCommerce platform for its products, clearly defining a worldwide version of its future through its massive public involvement, identification of its purpose and values, and offering all local beauty producers a chance to globalize their market (About Us. (n.d.). This is evident in the diverse number of producers marketing their products through faces at relatively affordable prices.

Where is the money?

A company’s business model refers to the company’s plan to make a profit. The company uses a retail model of business. The company is the link in the supply chain. This means they purchase the goods from other distributors or manufacturers and then sell them to the customers, making sure that they have covered their expenses and they are making a profit (Kris, 2022). The company uses an e-commerce revenue model. This refers to the revenue received after the company has traded its products.

Who and where is the target audience?

The company targets those in the Middle East and the Gulf market. It has 85 stores across nine countries and an online presence, such as in UAE, Saudi Arabia, Kuwait, Lebanon, Egypt, and Qatar, among others (About Us. (n.d.). The target audience is women who care about beauty. There is a broad selection of items that the customers can choose from. They also vary in price.

Characterize the marketplace

Due to the diverse nature of modernization in the current world, lifestyle changes have been observed consequently based on the westernization of other countries, creating an extensive marketplace for beauty products showing a huge difference in demand for beauty products in the past and the present times (Nagano, 2018). The marketplace is likewise categorized by a broad selection, affordability, accessibility, safety for use, and guaranteed results after use. Also, product differentiation is a major characteristic of products due to the different number of producers producing the same product; thus, commodities should be different in size, packaging, design, and price. The marketplace is very competitive, and it is populated with other companies that are selling beauty products similar to those that Faces. For instance, Aspire Beauty, Balmessence, and Apotheca Beauty, among others.

Describe the content of the business website

In this case, the Face website is a platform that has ensured ease of use in that it is a simple web address with a clear purpose of what it entails, Persuasive content, professional branding, and an advertising strategy that has enabled easy navigation while exploring the different products they offer categorized in different labels. They have also included an easy way to find them through customer care contact information, mobile apps, and specified means of payment. These features give a great mobile experience while using the Face website (Faces).

Conduct a SWOT analysis for the business