What inspired Starbucks to venture in to India? What were some of the company’s early concerns and other obstacles?

Learning Goal: I’m working on a business writing question and need an explanation and answer to help me learn.

In Chapters 8 and 9 (PDF & PowerPoint Attached) , we reviewed several types of global expansion strategies a company can undertake when entering new markets. For this assignment, you will read a case study about Starbucks’ expansion into the Indian market (p. 413 in the textbook) (Attached with the PDF Chapters) and then respond to, and make decisions, based on the following questions:

1. What inspired Starbucks to venture in to India? What were some of the company’s early concerns and other obstacles?
2. How would you describe Starbucks’ approach to entering India and how Starbucks was influenced by cultural differences to adapt its offerings for the Indian market?
3. Why did Starbucks want to enter India through a joint venture? Specifically, what benefits did Starbucks and the Tara Group both gain by partnering with one another? What synergies were present? What conflicts occurred and how were they resolved?
4. Now, assume the role of the Director of Starbucks’ Indian strategic planning team. You have been tasked to explore the benefits and challenges of expansion into foreign countries through joint-venture partnerships. Describe the opportunities, benefits, and concerns that Starbucks might face by doing so. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation.

Your well-written paper should meet the following requirements:

• Be 8-9 pages in length, which does not include the title and reference pages, which are never a part of the content minimum requirements.
• academic writing standards and APA 7th edition style is required

• submission should include: Introduction, Conclusion, & Headers for each paragraph
• References should be not less than 5 references and one of your references should be at least from your textbook
• your submission should be supported with course material (PowerPoint attached) concepts, principles, and theories from the textbook (Attached copy) and at least three current, scholarly, peer-reviewed journal articles. Current articles are those published in the last five years.
• In-Text Citation should be used in your paper, and make sure to include it in the ending of each of your paragraphs.