What are the problems? Identify at least three of them. Prioritize them.

Learning Goal: I’m working on a business case study and need an explanation and answer to help me learn.

TRIVAGO CASE STUDY

Purpose

To explore the global strategy, organizational structure and controls, leadership, and innovation of Trivago as presented in the Trivago case (see p. C-211).

Information Gathering & Analytical Work

Review the trivago case and develop a comprehensive analysis of the company, the issues presented in the case, and possible strategies for the company to address the presented issues.

Take a look at the trivago Case Help that will help you structure and analyze the case.

Process (see pp. C-4 to C-12 in the text):

1. Read the case study.
   1. Identify the key players and critical facts.
   2. Identify the key problems. Do not get sidetracked by symptoms that are part of the problem but not the problem itself.
   3. Identify the goals of the parties in the case study.
   4. Conduct a situational analysis.
2. Research the company beyond what is presented in the case study.
3. Review Ch. 8 and 11-13 in the textbook. What concepts from these chapters are important to the case?
4. Conduct external research on the company and the issues presented in the case. At least three sources.
5. Make the diagnosis
   1. What strategic concepts and tools would be helpful to resolve the issue?
   2. What are the predicaments and problems for the company? Prioritize them. What do they need to deal with first?
6. Solutions
   1. Identify three possible solutions for the company. Be bold and creative (but realistic). Make sure you are addressing the problems and not just the symptoms.
   2. What are the pros and cons of each solution?
   3. Decide on one of the proposed solutions and explain your recommendation.
   4. Identify and explain three actions steps to implement your recommendation.
   5. Analyze the financial implications of your solution both in terms of revenue, expenses, and profitability.

Deliverables (What to turn in)

Report: Prepare a report that details your analysis.

Structure:

1. Introduction
2. Key Issues
3. Conduct a situational analysis.
4. Analyze and discuss the key concepts from the textbook.
5. Conduct and discuss your external research.
6. Diagnosis

• • What are the problems? Identify at least three of them. Prioritize them.
  • Identify and explain the strategic concepts applicable to the case.
  • Utilize any relevant tools.

1. Solution

• • Identify three possible solutions with the pros and cons of each.
  • Decide on one of the proposed solutions.
  • Identify three actions steps to implement a solution.

1. Conclusion what you are taking away from the exercise?
2. References what sources did you use? Use APA formatting.

Presentation: Prepare a slide presentation in PowerPoint or Prezi summarizing your experiences and your analysis. It should complement your report and be a stand-alone (i.e. you can get a good picture of your work without having to go through the report). It should be no more than 10 slides. Make sure you use images and visuals, and that the slides are not too wordy (i.e. don’t just copy and paste from the report).

Grading

Case Summary (10%)
Research Quality (10%)
Research Analysis (15%)
Diagnosis (25%)
Solutions/Recommendation/Action Steps (25%)
Presentation (15%)