Paper: Marketing an Innovative Product
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Paper: Marketing an Innovative Product
SLO: 1, 3, 4, 5
For this assignment, you will select an innovative product in the marketplace today that positively impacts the environment. Choose a product (or service) that interests you – this will make the paper much more enjoyable to research and write.
Do NOT choose a common consumer product such as Nike shoes, etc. Find something unique at which you can work on skills in marketing and business.
The paper must include the following sections and each section must be identified in your paper as a Heading (so that information can be organized and easily identified).
You need at least five reference sources for this product assignment. One source may be the company website; other options are business magazine articles, newspaper articles, and the like. Find out as much as you can about the product category, the competitors, and the customers.
You may NOT use Wikis or blogs as a reference source in this paper.
This paper should be 5-6 typed pages in length, plus a reference page and cover page for the document. Remember to include in-text citations for all facts. Follow the APA citation and format style.
This paper should be written in the third person and use an objective voice tone (avoid “I, we”). It is an analytical paper; it should not include opinion or beliefs.
Note: Here are some suggestions for places you might find new products:
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
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