Article: “Building a second home in China”, by Jeff Galvin, Jimmy Hexter, and Martin Hirt, McKinsey Quarterly, June 2010.
Assignment:
This is a relatively “old” article published in 2010 but the ideas and frameworks discussed in this article are still relevant today. It provides an overview of the competitive dynamics in China. It analyzes the strategic importance of Chinese market, and offers comprehensive recommendations to multinational corporations (MNCs) operating (or intend to operate) in China. The authors indicate that “Multinational companies hoping to succeed in China can’t treat it as an interesting side bet any longer, they need to take China as seriously as they do their home market. Companies that succeed in China will create competitive advantages they can exploit in other markets. Companies that fail to do so may be vulnerable in their own home markets to attacks from Chinese companies and other multinationals that succeed in China.”
Based on this article, other required readings, lectures over the week and the information from any reliable sources as well as your personal experiences, please address the following questions. Please use subtitles to indicate that you are addressing each specific question listed.
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