What are the biggest risks to your marketing plan?

Learning Goal: I’m working on a marketing multi-part question and need an explanation and answer to help me learn.

The project is to launch a perfume called “Paths of the Soul” which relates to Tibet culture, the Buddhism.

Market Analysis

-Required elements

Company(Documents, a Chinese high-end perfume firm) history and profile

Industry analysis (trends, size, growth, market structure) with implications for your plan

Competitive analysis (key players, performance, marketing strategies, communications components, distribution channels) with implications for your plan

Company’s mission statement

Company Perceptual map

Company SWOT with Implications For The Plan

Lessons learned from the above with Implications For The Plan

-Optional elements

Sources of company volume

Analysis of marketing successes and failures at the company

Consumer perceptions of the company

Pictures, charts, graphs where helpful

-Risks and Mitigation Plans

What are the biggest risks to your marketing plan?

What will you do to mitigate these risks?

What gaps are in your plan and what do you propose to management to remove these?

com/consumers/chinas-perfume-opportunity”>https://www.voguebusiness.com/consumers/chinas-per…(Data can be use for market analysis)