To propose an alternative strategy for an existing company

Objective: To propose an alternative strategy for an existing company and briefly analyze its

feasibility.

Deliverables:

(1): A 5 page paper (double-spaced 12 point font with 1 inch margins using word document

please)

Here is the link to work with

https://2u.com/

Methodology:  The existing organizations above as the object of this

simulated strategic consulting engagement. The company is well known enough for students to

easily gather information about the market the company is in and the company itself.

Requirements for the written report

In their simulated report to that company, students will offer the company an alternative

strategy to their current one. The alternative could be any variation on a business-level or

corporate-level strategy – for instance, go into a new market, roll out a new product or service,

form a new strategic alliance, undertake a merger or acquisition or divestment, shift the

business model pretty significantly, etc.

You can use anything we have studied – or even a combination of strategic alternatives.

HOWEVER, the alternative should be sufficiently different in scale, scope, location, method, or

other characteristics from the company’s current strategy (or future strategic plan), such that it

covers all the elements of strategy below.

The paper should have a clear narrative. It should have enough detail in it to defend the

feasibility of the strategy being proposed, but not so much as to get mired down in a full

strategic plan with all the operational details of carrying it out. What the paper is addressing is

the feasibility of the strategy, not laying out the detailed plan for carrying out the strategy

itself. Some operational thoughts might be needed. For instance, if you advise your company

to customize formerly standard products for a variety of different consumer markets then to

assess the feasibility of this you’d really have to say a bit about how this could/would/should

happen…for instance that there would be additional R&D and manufacturing costs, distributor

partnerships needed, new marketing, alliances, etc.

Key Pieces of a Good Feasibility Study:

Formulation of the Alternative Strategy.(1 page only)

 A discussion of the proposed alternative strategy

along with a brief explanation of how this alternative strategy is different from what the

organization is already doing. Please make sure that this discussion is developed using

course concepts from the readings. In particular, chapter 5-10 will help you to develop this

part of the study.

Please make use of course readings, concepts and frameworks to organize the study and to develop your ideas.

Based on the report all you have to make two PowerPoint slides on formulation of the Alternative Strategy

Requirements for the PowerPoint slides (2 slides only)

Executives often receive a written report to accompany the formal presentation that precedes

an important strategic decision. Accordingly, the written and verbal components of the Strategy

Development Project are meant to be complementary.

The PowerPoint slides is your opportunity to convince the audience about the strength of your

analyses and the merits of your ideas and recommendations. While the content should be

consistent with the written report, you have flexibility in terms of how you present and

organize these ideas. Please carefully read the criteria for the evaluation of the video

presentation. Below are the video presentation requirements:

It needs to explain the group’s analysis and recommendations that are contained in the

written report.

– All analyses and supporting information discussed in the video presentation must be

covered in either the 1-page written report or contained in one of the

exhibits/appendixes to the written report.