To fulfil the requirements of this project student, need to form a group of 3-6 students. Each group should work together to produce a full branding document, presentation, and a TV promotion advertisement

Brand Management Project Outline
Objectives:
This project is meant to evaluate students’ ability to create a brand
Project requirements
To fulfil the requirements of this project student, need to form a group of 3-6 students. Each group
should work together to produce a full branding document, presentation, and a TV promotion
advertisement
Project content:
1. Introduction
In this section each group is expected to introduce the product the way they expect to see it which
includes
• The main service
• Location
• And any special features
2. Branding strategy
In this section each group should document the method they follow to create
• Positioning strategy: a mantra should be produced
3. Designing brand primary elements
• Creating brand name, logo, and slogan are mandatory groups are free to present any other
elements
4. Design and produce a video promotion advertisement that represents the brand
Tip: Think like a marketer, think critically, and explain every decision you decide to make in creating
your brand
Marking criteria:
This project counts for 20% of your total module mark divided as follows
10% for including the expected project content and illustrating a good understanding and knowledge
of brand designing and management
10% for presentation
Project deadline:
1- 12.012.2022. you have to submit hard copy of the document on the deadline (Late projects will
not be accepted)
2- Presentations and videos are only illustrated during the presentation designated date
Note :
Kindly use times new roman or Arial font. Font should not be less than 11 and minimum of 1.5
spacing
Project should not exceed 7000 words