To complete this project, your group will be reading and analyzing ONE of the following cases:  Concorde 2.0: Reinventing Supersonic Technology o https://www.iveypublishing.ca/s/ivey-coursepack/a1R5c00000F1fhkEAB/mgmt-1120-a  Wellington Brewery: Growth Decision in a Crowded Beer Market o https://www.iveypublishing.ca/s/ivey-coursepack/a1R5c00000F1fhpEAB/mgmt-1120-b  Bespoken Spirits: Disrupting Distilling o https://www.iveypublishing.ca/s/ivey-coursepack/a1R5c00000F1fhuEAB/mgmt-1120-c  iD Fresh Food: Scripting a Fresh Story o https://www.iveypublishing.ca/s/ivey-coursepack/a1R5c00000F1fhzEAB/mgmt-1120-d  Beyond Meat: On the Route to Profitability? o https://www.iveypublishing.ca/s/ivey-coursepack/a1R5c00000F1fi0EAB/mgmt-1120-e Perform all these analyses to help you determine what factors are important for management to consider in making this decision: a. SWOT analysis b. CREST analysis c. Porter’s 5-Force Analysis

To complete this project, your group will be reading and analyzing ONE of the following cases:
 Concorde 2.0: Reinventing Supersonic Technology
o https://www.iveypublishing.ca/s/ivey-coursepack/a1R5c00000F1fhkEAB/mgmt-1120-a
 Wellington Brewery: Growth Decision in a Crowded Beer Market
o https://www.iveypublishing.ca/s/ivey-coursepack/a1R5c00000F1fhpEAB/mgmt-1120-b
 Bespoken Spirits: Disrupting Distilling
o https://www.iveypublishing.ca/s/ivey-coursepack/a1R5c00000F1fhuEAB/mgmt-1120-c
 iD Fresh Food: Scripting a Fresh Story
o https://www.iveypublishing.ca/s/ivey-coursepack/a1R5c00000F1fhzEAB/mgmt-1120-d
 Beyond Meat: On the Route to Profitability?
o https://www.iveypublishing.ca/s/ivey-coursepack/a1R5c00000F1fi0EAB/mgmt-1120-e

Part 1: Create a PROJECT PLAN for your Report.
1. Your objectives for the project (both group and client).

 What has your “consulting group” has been hired to do and what they are expected to achieve by their
“client”. What are your deliverables for a) your client and b) your group?

2. Your action plan for ALL PARTS 2-6 of the project, including a project schedule, what tasks will be completed, and how those will
be assigned among group members.
 Includes the following:
 Break the project down into A LIST OF SPECIFIC TASKS – What tasks need to be done to
complete this project?
 Titles such as “Write report” are too broad. What will your group have to complete to
create their report? What research, editing, formatting, proofreading is needed and
who will do these tasks? Who will create the title page, table of contents etc? Who is
responsible for getting the citations done correctly? Who will upload the report and the
appendix? Who is responsible for the various parts of the written report?

 Who is responsible for each task? Who is the back-up for each task? Who is the supervisor for
each task?
 Timetable with dates of tasks to be completed
 This MUST be in a table.
 See example on Moodle.

3. A contingency plan considering the ways you will address potential problems.

 Your group must make a list of all the things that could go wrong with your project – from your point of
view as a group of students, and from the point of view of your “client” and the project you are working
on for them
 You must come up with ways to either solve the possible problem or diminish its effects.
 You must assign a person in your group to be responsible for dealing with each problem.

4. Your PROJECT PLAN needs a title page, table of contents, references page, introduction, conclusion, and all group members
must sign the title page or provide a signature page at the end of the report.
5. Remember your FINAL REPORT needs a title page, executive summary, table of contents, references page, introduction,
conclusion, upload the report and all group members must sign the title page or provide a signature page at the end of the
report.
6. The PROJECT PLAN is due in the Project Plan
box_________________________________________________________________________________________________________
___
Part 2: Case Study FINAL REPORT
1. Read the case.
2. Identify the problem that management needs to solve.
a. What priority decision needs to be made?
b. Make sure you describe the nature of the problem and why it is important.
c. What impact will this decision have on the organization and other stakeholders?

Part 3: Perform all these analyses to help you determine what factors are important for management to consider in making this
decision:
a. SWOT analysis
b. CREST analysis
c. Porter’s 5-Force Analysis

Page 4 of 7

d. Stakeholder analysis

For each of these analyses, introduce the topic, and present the analyses (use a table or lists if this helps to make the information
clearer). Then, write a brief paragraph after each analysis summarizing the highlights of that analysis you think are most relevant
to this decision. You will need more information about your client’s industry or about environmental factors, so you will have to do
some research. You will need at least 5 (five) sources (Wikipedia and the Dictionary do not count as sources.)
Part 4: Based on your analyses, identify 3 (three) possible decisions you might offer to your client. In other words, what are three
reasonable alternatives that management might choose to pursue to help solve this problem? (Don’t forget to consult Chapter 10 as
you consider strategic options.)
For each of these three options, identify what you perceive to be the pros and cons of pursuing each alternative. Use the
information you discovered in your analyses and course concepts to guide you and try to list as many as you can think of. Resist the
urge to decide too soon!!! Try to remain objective as you consider each alternative.
Part 5: Choose one solution you think is the best option for the organization and create an action plan for that option.
1. Why do you believe this is the best option for the organization? Defend your choice.
2. Different groups may make very different recommendations!
3. Develop a step-by-step action plan to carry out your decision.
a. Your action plan should include specific steps for each of the four management functions: Planning, Leading,
Organizing, and Controlling.
b. Make sure the organization will be able to measure results and evaluate how the plan will work in the future.

This concludes the portion of the assignment that you will be working on as a group.
Part 6: APPENDIX
This section will be submitted in a separate dropbox from your course project. Each student’s response to PART 6 will be
combined into a separate Appendix as either one Giant File or several files organized by team member name and submitted into
the drop box by ONE team member.
REFLECTION (individual submissions = each person in the group does this separately)
A: Reflect on and answer the following questions regarding this course project:
1. As you did the actual work of the project, what did you discover about the plan you created at the beginning of the project?
a. What did you plan for effectively?
b. What did you miss in your planning process?
c. If you could start over again, how would your project plan be different?
2. What were your strengths as an individual team member? What were your weaknesses?
3. How did your group handle situations that were “unplanned”? Was your group teamwork effective or ineffective, and why?
How would you assess your individual contribution to the sense of team?
4. Did you meet your group objectives for this project (in the absence of knowing your final grade)? Did you meet your
personal objectives? Did you meet your planned targets?