This project is about if you are a member of Microsoft corporation, how to activate the partnership with NBA.

OUTLINE
Introduction (heading)

Activation 1(Heading): Microsoft 365 & Surface – Ad
● Idea & Referencing (subheading): Players kids helping them navigate Microsoft 365 & Surface products
○ Showing simplicity of product (so easy, a kid can do it)
○ Kids (Gen Z) inspiring adults (millennials) to easily achieve more (mission statements)
○ References:
■ “Some positive appeals take the form of… celebrity endorsements”
● Casais, B., & Proença, J. F. (2021). The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS. International Review on Public and Nonprofit Marketing, 1–25.
● Target & Where (subheading):
○ Target – Students, professionals, gen Z, millennials, parents, creatives, side hustlers
■ Slide idea – having subgroups circling the microsoft product
○ Where:
■ Social Media -Instagram, TikTok, Twitter, Facebook
■ TV
■ Billboards
● Goal (subheading): Connect and collab using different software types ( excel, word, etc.),
○ Affordable with family, student, and groups plans

Activation 2 (Heading): VR & Xbox – Event Pop-Up
● Idea & Referencing (subheading):
○ VR appliances on hand (HALO, HTC Vive, HP Reverb, ETC.)
○ Custom VR experiences for each game…history of teams/stadium/matchup history?
○ Preview of NBA VR Broadcast (Courtside View)
○ References:
■ A whopping 92% of people miss attending live events, and more than 73% are eager to attend live events again soon, according to a recent study.
■ 70% of NBA fans are male.
■ 62% of people ages between 18 and 34 are fans of the NBA, 43% of whom are avid NBA fans.
■ At 13%, the NBA is second only to MLS when it comes to attracting younger viewers in the 2-17 age demographic.
■ The average fan who watched NBA from TV is 37 years old, while the average NBA fan who attends the games is 36 years old.
● Targets & Where (subheading):
○ Targets Consumers:
■ Gamers
■ Students
■ gen z
■ millennials
○ Where:
■ On location at live games (Stadiums interior/exterior)
■ One in the VIP/Box entrance? One in GA entrance?
■ Global Location – venue
● Goal (subheading): Put on display the power of Microsoft Virtual Reality immersion
○ Expensive but “

Activation 3 (heading): Microsoft NBA App – Online/App activity
● Idea Referencing (subheading): Scavenger Hunt/ Race to the NBA Finals – Earn points by scanning QR codes during games
○ Open chat to connect players that missed the QR code during the game
○ Watching at Home – QR codes with clues during games on TV after microsoft ad
○ Buying merchandise gives you a QR code
○ QR codes around NBA team cities
○ Attending the game – QR codes with clues in areas
○ Win: VR, Surface Pro, Bing Microsoft rewards, NBA Final tickets
● Targets & Where (subheading):
○ Target:
■ Millennials
■ gen z
■ Gamers
■ Teens
■ Males
○ Where:
■ Through the NBA App
● Goal (subheading): to connect fans around world

Conclusion (heading)