There are multiple ways that Persuasion is exemplified in the film 12 Angry Men. This paper is a review of the film that asks you to do more than summarize the film. Please use your three pages to discuss Persuasion and our Theories of Persuasion that you noticed while viewing the film.

COMM 300 – Review of Film:
Focus on Persuasion
There are multiple ways that Persuasion is
exemplified in the film 12 Angry Men. This paper is
a review of the film that asks you to do more than
summarize the film. Please use your three pages to
discuss Persuasion and our Theories of Persuasion that you noticed while viewing the film.
Since the next section will look at Group Theories, you can also discuss areas of Team dynamics
that you noticed in the film.
The following are only suggestions. Please do not attempt to write about all of these areas,
instead select one or two for your discussion of what spoke to you most during your viewing of
the film. Similarly, please feel free to write about areas not covered in these suggestions. Since
these suggestions only cover persuasion, feel free to think outside the box in terms of group
dynamics you noticed as you watched 12 Angry Men.
In your review, please be sure to provide specific examples and define the terms or concepts
you are using. Here are a few ideas that you might want to write about:
1. Our text defines persuasion using 3 parts. Did you see examples of the 3-part definition
in the film?
2. Similarly, our text defines “attitude” as an important part of persuasion. Did you notice
instances where “attitude” made a difference in terms of persuasive application?
3. Our first Persuasion Theory is Elaboration Likelihood Model (ELM). There are 2 methods
or “routes” to persuasion discussed in the text. Did you notice examples of either of
these methods in 12 Angry Men?? How “effective” was the persuasive approach? What
was the “route?” The outcome? Was knowledge of the audience important? Were
rational and logical approaches more persuasive or emotional appeal?
4. Our second Persuasion Theory is the Theory of Planned Behavior. Did you see evidence
of this theory in 12 Angry Men? The theory includes 2 “predictors” of Behavioral
Intention. Did you notice examples of either or both “predictors?” Were any
“incentives” evident in the film? How “effective” was use of this theoretical approach to
persuasion? Outcomes?
5. Our text discusses Inoculation Theory also. Was this theoretical approach used to
persuade in 12 Angry Men? Any use of “inoculation” to help resist a persuasive
influence? Our text discusses 2 components of the Inoculation Message: “threat” and
“refutational preemption.” Did you notice examples of either or both components? How
effective was this theoretical approach? What were outcomes?
6. The last persuasive theory discussed in our text is Fisher’s Narrative Paradigm. Did you
notice use of narrative in 12 Angry Men? What were the “good reasons” used to
persuade others? How “effective” was use of narrative? Were “cooperative” and
“competing” narratives used to connect the persuasive appeal to a “social world?” Any
examples of “organizational narrative?” What about the contrast between narrative and
“rational-logic?” Any of these contrasts evident in the film?
7. More?? Please remember 12 Angry Men was released in 1957. What are some contrasts
you noticed between then and now? Would those persuasive approaches work now?
Chances are good you were offended by some parts of the film. How did that influence
the persuasive elements for you? Did you change your opinions during the film?
Although this should NOT be the focus of your paper, you can certainly discuss the
contrast between time periods. Did the fact that the film was in Black and White change
anything for you? Did you need to read the subtitles? What else seemed “dated?”
Remember 1957. ����
Due October 24 by 10:00 am ~ 3 pages ~ (25 points)
Points:
15 – 3 concepts and associated terms that highlight dynamics of persuasion and/or group
dynamics as found in our text, including definitions, explanations, and examples. Show
me that you understand the concepts and terms and how they were exemplified in the
film!
6 – Please be sure to put the concepts and terms in bold letters, underline the terms, or
highlight the terms, and include at least 3 sentences about the influence of
persuasion/group dynamics as demonstrated in the film. If you use APA, please use it
correctly.
4 – On time. In the correct location. Correct spelling, grammar, etc. PLEASE read for errors
before you submit your paper.
Please double space your paper, use 1 inch margins, Times New Roman 12 point font. There is
no need for a cover page, but please include References if you cite outside material. Keep in
mind that a couple of sentences do not equal a page, and that more is not better.
As usual, please submit your paper on Canvas (double-check that your paper is completely
submitted).
**Please avoid broad generalizations and summaries of the film. Instead focus your paper on
how you noticed Persuasion and/or Teamwork within the film.