You must find an airport with a vacant building or a place to build an FBO facility.
The type of facility will depend on the types of services you will offer.
The type of services you will offer depends on the existing FBOs or services offered by the airport.
Your FBO must have a facility, offer at least 3 different services, have assets, and be competitive.
You will develop a presentation to the Airport Authority to justify your FBO at this airport. Presentations should cover all topics related to your FBO and be 15 minutes in length. Do not leave anything out!
You will submit your presentation and written proposal.
FBO Proposals will include at a minimum:
Airport, background of airport, main customers of the airport, etc.
Location of airport, and location of FBO at the airport
At least 3 FBO Services (MX, FI, Rentals/ Charter, Fuel, and Storage)
Competition at airport (explain services, distance, etc.)
Competition at nearby airports (explain services, distance, etc.)
Assets and values
Political environment (Leadership structure at the airport and community)
Customer Service Objectives- What will set your FBO apart from other FBOs
Training Plans (external or in-house, must explain)
Safety Plans (must explain, not just state safety is number one)
Security Plans (must explain)
Marketing Plan- include an actual ad (print or electronic) and marketing mix
What sets your FBO apart from the rest? Why would someone choose your FBO over another FBO?
Grading Rubric Project 4
Student Names:
| CATEGORY | A (4) | B (3) | C/D (2) | D/F (1) |
| Organization | Student presents information in logical, interesting sequence which audience can follow. | Student presents information in logical sequence which audience can follow. | Audience has difficulty following presentation because the student jumps around. | Audience cannot understand presentation because there is no sequence of information. |
| Subject Knowledge | Student demonstrates full knowledge (more than required) by answering all class questions with explanations and elaboration. | Student is at ease and answer most questions with explanations and some elaboration | Student is uncomfortable with information and are able to answer only rudimentary questions, but fail to elaborate. | Student does not have a grasp of the information; cannot answer questions about subject. |
| Visual Aids | The visual aids explain and reinforce the presentation.
Visual aids are easy to read and not cluttered |
The visual aids related to the presentation. Slides are somewhat easy to read and not too cluttered. | The visual aids rarely support the presentation. Often times it is hard to read and or is cluttered. | The student uses superfluous visual aids. Almost always difficult to read and is cluttered. |
| Mechanics | Presentation has no misspellings or grammatical errors | Presentation has 1-3 misspellings and/or grammatical errors. | Presentation has 4-5 misspellings and/or grammatical errors. | Presentation has more than 5 misspellings and/or grammatical errors. |
| Verbal Techniques | Student uses a clear voice and correct pronunciation of terms, so that all audience members can hear the presentation. | Mostly uses a clear voice and pronounces most words correctly. Most audience members can hear presentation. | Student does not speak clearly and loud enough. incorrectly pronounces terms and the audience members have difficulty hearing the presentation. | The student mumbles, incorrectly pronounces terms, and speaks too quietly for audience in the back of class to hear. |
| Presentation duration | Presentation is 15 minutes | Presentation is 2-3 minutes over or under the time limit. | Presentation is 4-5 minutes over or under the time limit. | Presentation is more than 6 minutes over or under the time limit. |
| Content | All required topics covered | Topics covered marginally | Missing 1-2 topics | Missing 2-3 topics |
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