The purpose of this research paper is to understand how customers behave in their routines and habits as well as to get foresight of the next marketing trends. The paper is a summary of what has been happening in the marketing world.

Review of the research paper.

The purpose of this research paper is to understand how customers behave in their routines and habits as well as to get foresight of the next marketing trends. The paper is a summary of what has been happening in the marketing world. The issues that are discussed in the paper have highlighted methods that organizations have been able to come up with to engage and interact with customers more. It has also highlighted how the world is changing due to the advancements in technology as well as the introduction of online communication which has been accompanied by influential and demanding clients. All these have reinforced the hypothesis of the paper. With the changing marketing strategies, the paper has also explained why there is a need to understand what both the customers are doing and why they are doing that. The research paper has used peer-reviewed references which are recommended. There is no need of changing them. The authors for all of the references are professionally linked and this means the references are of good quality.

Reference

Gull, M., & Pervaiz, A. (2018, April). Customer behavior analysis towards online shopping using data mining. In 2018 5th International Multi-Topic ICT Conference (IMTIC) (pp. 1-5). IEEE.

Kalaivani, D., & Sumathi, P. (2019). Factor based prediction model for customer behavior analysis. International Journal of System Assurance Engineering and Management, 10(4), 519-524.