The purpose of this research paper is to understand how customers behave in their routines and habits as well as to get foresight of the next marketing trends. The paper is a summary of what has been happening in the marketing world.

Review of the research paper.

The purpose of this research paper is to understand how customers behave in their routines and habits as well as to get foresight of the next marketing trends. The paper is a summary of what has been happening in the marketing world. The issues that are discussed in the paper have highlighted methods that organizations have been able to come up with to engage and interact with customers more. It has also highlighted how the world is changing due to the advancements in technology as well as the introduction of online communication which has been accompanied by influential and demanding clients. All these have reinforced the hypothesis of the paper. With the changing marketing strategies, the paper has also explained why there is a need to understand what both the customers are doing and why they are doing that. The research paper has used peer-reviewed references which are recommended. There is no need of changing them. The authors for all of the references are professionally linked and this means the references are of good quality.

Moreover, the paper considers outsourcing as an emerging issue. Here are where customers purchase inputs for example human resources, technology, and capital. in addition, marketers also purchase skills and services, and also raw materials from different organizations which are found in various parts of the world. That said, we consider outsourcing suppliers as the most influential people who are playing greater roles when it comes to the supply of goods and services.

Global lifestyle is another key factor we consider in our paper whereby global companies which run a lot of businesses and have a greater scale of activities are said to be growing rapidly. Ideally, those global companies are said to be great when it comes to the establishment of the company’s brand when it comes to global markets. For instance, global brands such as electronics brands, some clothing brands as well as intellectual properties are rapidly growing at a high rate and hence becoming popular worldwide. As a result of licensing practices those there is a rapid increase in global brands. Also, high-tech industries are on the frontline when it comes to industrial growth. For instance, computerization, information technology new materials, and artificial ones are becoming wide and widely known hence getting more popular. As a result of emerging issues, we see that through high-tech industries customers have greater opportunities of gaining economies of scale. In addition, the paper also gives details on direct marketing which is also increasing rapidly. For example, in the current society, marketing is done through direct mail, and catalogs, they use the telephone as well as televisions. Despite all those, e-commerce requires the internet and website to run business smoothly.

The last factor we consider in the paper is relationship marketing and it’s an emerging issue in marketing. It’s mostly majors with long-term and mutually satisfying connections as well as the relationship with the customers. Here, the marketer mostly works on managing their customers in the inclusion of their products and also have a focus on the value, quality, and satisfaction of customers as well as loyalty of customers and how they interact with others.

Reference

Gull, M., & Pervaiz, A. (2018, April). Customer behavior analysis towards online shopping using data mining. In 2018 5th International Multi-Topic ICT Conference (IMTIC) (pp. 1-5). IEEE.

Kalaivani, D., & Sumathi, P. (2019). Factor based prediction model for customer behavior analysis. International Journal of System Assurance Engineering and Management, 10(4), 519-524.