Learning Goal: I’m working on a political science multi-part question and need an explanation and answer to help me learn.
ch.10
The media have always played a significant role in American politics. In the 1800s and earlier, however, news traveled slowly, and politics was controlled by small groups whose members communicated personally. The high-speed rotary press and the telegraph led to self-supported newspapers and mass readership.
Broadcast media (television and radio) have been important means of communication since the early twentieth century. New technologies, such as the internet, social networking sites, blogs, and podcasts, offer news organizations more platforms for reaching the public. The public also has direct access to these platforms.
The media exert considerable influence during political campaigns and over the affairs of government and government officials by focusing attention on political actors. Today’s political campaigns use political advertising, expert management of news coverage, and social media. For presidential candidates, how they appear in presidential debates is of major importance.
Today’s campaigns rely much more heavily on the internet to reach potential voters and donors. Candidates and their organizations use e-mail, podcasting, websites, blogs, and downloadable video and audio to involve people in campaigns. The use of these techniques does rely heavily on self-selection by the user, but the techniques are cheap and effective and may work to get the user to feel an attachment to the candidate or public official.
6-10 sentences or more
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