The hospitality industry is a global one and generational trends around the world should be considered. In what ways do these US generations compare internationally?

Learning Goal: I’m working on a hospitality project and need an explanation and answer to help me learn.

This is a written assignment.

Question 1: Generational Issues as a Business Environment Issue
In recent years, we have seen the hospitality industry change various business formats dramatically as a result of the surge of millennials and their huge buying power and workforce numbers, and now Gen Z. are entering their 20s and are the largest group entering the US workforce.

  1. The hospitality industry is a global one and generational trends around the world should be considered. In what ways do these US generations compare internationally?
  2. How do Millennials and Gen Z. compare in terms of their anticipated wants anddemands for hospitality services? Please choose a specific segment to focus on, such as hotels, restaurants, travel, etc, and provide specific examples of their similarities and differences in relation to your chosen hospitality service.
  3. What changes do you want anticipate in the US hospitality industry as we seek to balance the different needs of Boomers, Gen X., Millennials and Gen. Z.?

Expectation: It is expected that your answer will be approximately 600 words in length (one page to one and one-half pages, single-spaced, 12 point font) and will use a minimum of 3 cited sources from either refereed or reliable industry trade publications. Please be sure to use in-text citations and include a reference list at the end of the question.

Question 3: Contactless Service in the Hospitality Industry as a Technology Innovation Issue The hospitality industry has long been characterized as a service industry in which we constantly seek to meet and exceed guest service expectations.

  1. What innovations has your chosen industry segment made recently in order to provide guests with technology-based contactless service options? Do these co-exist with traditional personal service or have they replaced it?
  2. Do you think technology helps or hinders company strategies to enhance customization and personalization on a global scale?
  3. In summary, what technology advances do you see as being a win-win for both the company and its guests, and which ones do you believe that hotels should proceed with caution?

Expectation: It is expected that your answer will be approximately 600 words in length (one page to one and one-half pages, single-spaced, 12 point font) and will use a minimum of 3 cited sources from either refereed or reliable industry trade publications. Please be sure to use in-text citations and include a reference list at the end of the question.

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