Discussion: The Right Social Media for Your Business

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Selecting Messages for Social Media Channels

As part of Module 1’s Session Long Project, you selected two social media channels that will be associated with your business and provide branding and communication opportunities. Module 1 provided an opportunity to research, define and analyze a target market. The community surrounding your business is diverse in many ways. Catering to a single profile could alienate other groups of consumers. Matching the business, its communication and social media channels is a delicate balance that can reap rewards.

Module 2 Discussion Week 1 Resources

What Is a Call-to-Action? CTA Meaning & Their Importance (2021)On TikTok, Black creators’ dance strike calls out creative exploitation (2021)13 Resources for Culturally Diverse Stock Photos (2020)‘Connect to Country’: First Nations videos to be rolled out on Facebook, Instagram (2021)Estee Lauder doubles down on Facebook for Shades of Canada (2021)Lips Founder Annie Brown Wants To Make Social Media Less Sexist And More Inclusive (2021)

Week 1 Discussion Post

For this discussion, you will create two posts or entries for one social media channel and provide rationale for your messages based on research completed last module. Include why the social media channel supports the target markets addressed. (Research Support Required)

·         The first social media post will be a general call to action for your main target market.

·         The second post will focus on delivering an inclusive message to engage a group or groups outside of your target profile.

Include a link to your website, social media and a screenshot of the posts. Screenshot on Windows or Screenshot on Mac.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.

WEEK 1 INTERACTIVE RESPONSES TO CLASSMATES

Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique.

1st Interactive Response:

·         Critique one business’ social media posts from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the messages.

2nd Interactive Response:

·         Critique another business’ social media posts from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the messages.

Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”, specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

Authentically Connecting with Diverse Consumer Groups

The social unrest of 2020 ushered in an era of analysis for businesses worldwide. Many corporations began looking at their marketing communications, so they better addressed the needs and viewpoints of different groups of consumers. Some companies reached out to underserved consumers because the movement was trending, whereas others incorporated inclusivity into their overall mission and vision.

Module 2 Discussion Week 2 Resources

How to Have More Inclusive Brand Marketing—Authentically (2020)Why are people mad at Chick-fil-A? A rundown of the chain’s past and present anti-LGBTQ controversies (2021)Woman’s tweet about Fenty X Savage model opens up conversation about what diversity really looks like: ‘It was just nice to feel seen’ (2021)C4 Diversity in Advertising Award returns to tackle ageism (2021)Angels no more: Can Victoria’s Secret rebrand from unattainable sexy to empowering? (2021)

For this discussion, you will create two posts or entries for your second social media channel and provide rationale for your messages and groups selected based on research completed last module. Include why the social media channel supports the markets addressed. (Research Support Required)

·         The first social media post will be a call to action for a group outside of your main target profile.

·         The second post will focus on delivering an inclusive message to engage a group outside of your target profile.

Include a link to your website, social media and a screenshot of the posts. Screenshot on Windows or Screenshot on Mac.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.

WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES

Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique.

1st Interactive Response:

·         Critique one business’ social media posts from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the authenticity of the messages.

2nd Interactive Response:

·         Critique another business’ social media posts from a consumer point of view. Based on the design choices and message, share your opinion of the intended target market and how you feel about the authenticity of the messages.

Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”, specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.