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nstructions for home exam in the course “Neuromarketing and affective computing”
During the course you have invented an “innovative” interactive product in the field of
affective computing or “neuromarketing”. In the final report, your assignment is to describe
the product in writing, as well as suggest how to test it in various ways: a) reliability – does it
really measure what it claims to measure and to what degree of accuracy? and b) does it
address the users’ needs.
Products description should include the following sections:
A. Motivation – What need does the product meet? Explain why simpler methods of
self-reporting are not appropriate in your case.
B. A brief description of the product – what are the main components (hardware,
software, or sensors), how it can be used, and what is its functionality in different
scenarios. First, briefly describe the full “product” vision. Second, an MVP (minimum
value proposition) version must be described: that is, assuming you have very
limited resources for development, what is the minimum that the first generation of
the product will include.
C. Users – Definition of the products target user.
D. What is the measurement method on which the product will be based? More than
one measurement method can be combined but it must be explained what each
method contributes to the product. The material discussed in the course should be
considered.
E. Design a scientific experiment to test the reliability of the product. Topics raised in
class should be addressed. It is advised to use methodological terms taught in
research methods courses, and be as consistent as possible.
F. Design a scientific experiment that will test the usability and effectiveness of the
complete interactive product, in the context of the use cases and users for which it
was designed. The experiment can be an extension of the low fidelity testing you
performed and can be designed assuming you have a prototype.
Highlights and Comments:
1. The product may include development of a particularly innovative technology,
but one that you estimate is realistic within the next 10 years.
2. In sections D-F, it is recommended to include academic material discussed in the
course. Additional materials can also be used and then sources should be
referred to. There is no need to use academic citation rules but the claims
should be explained and supported in order to convince the reader.
3. The product is likely to be from the field of communications, but you can also
turn to other fields (recommended only if you have some orientation in the
field).
4. Feel free to consult us by email.
Submission:
1. Can be submitted alone or in pairs.
2. Can be submitted in Hebrew or English.
3. The work should be submitted in font 11 and with a margin of 2 cm, with a
maximum length of 5 pages.