Start with the Company of choice. Must include the 8 Elements of a PR Plan (at minimum!). You should also include a PRESS PLAN for PR regarding Media Placements and Social Media.

PR PLAN OVERVIEW

START YOUR PR STRATEGIC PLAN

• Consider your Client/Company.

Choose a PR Plan Template.  Start asking questions, and filling in the areas with your questions, research topics and sources.

• Start with the Company of choice. Must include the 8 Elements of a PR Plan (at minimum!). You should also include a PRESS PLAN for PR regarding Media Placements and Social Media.

1. SITUATION/CONCEPT
2. GOALS/OBJECTIVES
3. AUDIENCE
4. STRATEGY
5. TACTICS
6. CALENDAR/TIMING
7. BUDGET
8. EVALUATION/METRICS

HINTS // Find Your Own PR Plan Template

HINT: do your own research

HINT: start SOONER THAN YOU THINK

HINT: give yourself TIME to EDIT

Samples. And an important note: these are intended as RESEARCH and REFERENCES for you, but they are NOT “complete or perfect” for the assignment.  Use these as background research to help YOU BUILD THE BEST PR PLAN FOR YOURSELF. 

https://backlinko.com/templates/marketing/pr-plan链接到外部网站。

https://class-pr.com/blog/pr-plan/链接到外部网站。

https://prowly.com/magazine/pr-strategy-template/链接到外部网站。

net/zrasheed/pr-campaign-launching-tiffanys-in-portugal-global-public-relations-emerson-college“>https://www.slideshare.net/zrasheed/pr-campaign-launching-tiffanys-in-portugal-global-public-relations-emerson-college