Select one real-world enterprise (or your own!) to use as your test case

Review this article from McKinsey (https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/a-design-led-approach-toembracing-an-ecosystem-strategy) and try to understand the examples of innovation-driven companies discussed by Mark in Module 2 and
how ir relates to the idea of an ecosystem strategy. After doing so, submit a proposal including a short analysis and action plan on a realworld enterprise, or your own, for its transformation into an innovation-driven enterprise (IDE). Students are to use the Rubric provided for
better preparation and grading expectations.
Instructions:
1) Subject: Select one real-world enterprise (or your own!) to use as your test case. It can be a company, government or NGO entity.
2) Data: Use whatever public sources you can find about this enterprise/entity to design a detailed plan.
3) Analysis: Use the assigned article to draft and design your ecosystem strategy as it best fits your own organization and region.
Structure:
The following structure aims to present some clarity on the structure and content of your report:
1. Cover Page – The name of the case and student’s information
2. Executive Summary – A general overview of the ecosystem strategy
3. Company Background – Identify the company and key information
4. Identify IDE Potential – Ecosystem Analysis, Objectives & Goal
5. Action Plan (systematic, phases)
6. Conclusion & Recommendations (in brief)
Deliverable:
Submit a written proposal to the CEO of the enterprise in one complete file. The format is 12 Calibri, single space, between 750-1000 (tel:750-
1000) words. (Don’t forget to include your name on the document!)
Estimated Completion Time:
3 hrs
Grading:
The assignment will contribute towards 30% of your final grade.
This assignment will be graded by the Learning Facilitator based on the criteria provided in the Rubric given to students.

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