Select one of the product lines carried by Edgewell and identify the target customer group(s), their needs and Edgewell’s value proposition to the target customers.

• Identify the product scope of Edgewell.

• Select one of the product lines carried by Edgewell and identify the target customer group(s), their needs and Edgewell’s value proposition to the target customers.

• Identify the vision, core values and strategic goals of Edgewell.

• Identify five most important strengths of Edgewell. For each strength identified, analyze their competitive impacts using the resource-based framework.

• Identify at least three weaknesses of Edgewell.

• To facilitate your identification of Edgewell’s strengths and weaknesses, fill out the financial analysis table below.

• Identify at least three important opportunities and three main threats from the general external environment facing Edgewell.

• Based on the MarketLine Advantage database (available in our library), find the general conclusion about each competitive force in the S. skincare industry and the opportunity or threat it represents.

Financial analysis table