Question: Read the below paragraph and write a review beyond agreeing or disagreeing with the paragraph
Marketers should build long-term relationships with the customers so that there will be trust between customers and the company. Building trust and customer relationships require a great deal of work, but ultimately, they pay off over the long term. People need to trust a brand before buying from it, and that trust comes from repeat transactions with the brand over time. A well-designed marketing automation system uses marketing analytics to track and analyze the entire marketing process from the first touch to purchase (Bi, 2019). It collects and analyzes data and then uses this data to drive the business’s overall marketing efforts. Customer Relationship Management (CRM) systems are an essential element of the marketing function. In a typical CRM system, information is stored in a database about past, current, and potential customers. This information is then used to communicate with customers in the various stages of the marketing relationship wheel.
Information about customers can be acquired in many ways, including social media such as Facebook and LinkedIn. Information about customers can also be gathered from other marketing channels, such as direct mail, email, and telemarketing. Marketers can use marketing, sales, and advertising to reach out to new customers, build long-term relationships with existing customers, and get positive feedback from the customers. One of the best ways to build lasting customer relationships is by using technology to track the customers’ activity, behavior, needs, and preferences. This technology can be used to help marketers keep track of customer data as well as provide essential insights into their buying habits. As a result, a short-term relationship will cause the customers’ relationships to be more complex than with a long-term customer (Rust, 2020). So, if users want to get more business from the customers, they need to make sure that they are dealing with the right type of customer.
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