Presentation on Credit Card Usage Analysis against Net Sales

The sales department tasked you with conducting an analysis of customer spending by credit card usage. Use the CC_Sales.csv file for your analysis. This file is a 1,000-record sample dataset extracted from your company’s data warehouse and is accessed by clicking “Next” at the bottom of this page.

The dataset contains the following variables:

• CC_Card: 0 indicates no credit card usage, 1 indicates customer used a credit for their purchases
• Tot_Spend: Net sales amount for all visits by this customer for this month

The objectives of this study are to first determine if the mean value of the variable Tot_Spend for non-credit users is significantly different than for credit card users.

Create a presentation to explain your findings. Your presentation should include the following:

• Hypotheses (Alternative and Null)
• T-test results including charts, graphs, and tables
• Analysis of test results
• What business insights could your company gather from these findings

Your presentation should be 5-6 slides in length conforming to the APA guidelines.

Your detailed discussion of the charts, graphs, reports, and findings should be in the presentation’s speaker notes. Include at least one scholarly reference in addition to the course textbook.