Learning Goal: I’m working on a pharmacology question and need an explanation and answer to help me learn.
Assignment: You are asked to select only one of the following topics:
1) Pay Per Click (PPC): Describe the PPC advertising method and its uses in pharmaceutical applications. You are also asked to highlight the legal aspects and ethical implications related to PPC in pharmacy.
2) E-Marketing: Describe the role of Internet in pharmaceutical promotion, the pros and cons of this e-marketing. You are also asked to describe the role of social media platforms in pharmaceutical marketing, and highlight the legal aspects and ethical implications related to using social media marketing in pharmacy.
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