| Must every claim you make in sales promotional materials be valid? What are some of the ethical or legal concerns inherent in every sales letter? When should you consult an in-house counsel or other attorney? 7. When you are about to write an effective sales message, what questions, rules, and/or guidelines will you remind yourself about before you begin prewriting or writing it? What will you ask yourself before you press “send” or deposit it in the mailbox or outgoing mail tray? 8. What does your text mean by “sensitive and negative messages”? 9. What are routine and high stakes refusals? 10. You have been asked to speak at a meeting of a certain group. You routinely accept saying you would be honored (honoured if you speak Canadian) to do so. You later find out the group is a front for an organized crime syndicate or a group that only supports politicians who favor starting a thermonuclear war as soon as possible. (“Naw, I can’t go Tuesday; I have bowling that night, How about Wednesday?”) What four elements should you include in your refusal letter? Compose a refusal letter to one of the aforementioned groups that contains these elements. Good luck with that. 11. The Workplace. What does it mean to deliver bad news from the reader’s point of view? What are some ways you might do this? 12. What is a formal complaint letter, a.k.a. claim letter? State some rules and/or guidelines for composing such letters. 13. A local politician is really screwing-up your business. Although some people are getting ill, and some are even dying, you want to keep your bar or other business open. Write him a short letter of complaint. Try to avoid using expletives. 14 What are adjustment letters? What are some rules and/or guidelines for composing such letters? Why is tact so important in creating adjustment letters? What are some things you might do to practice tact when composing adjustment letters? 15. You sent your company’s biggest customer a collection letter. Unfortunately, someone’s cell phone went off, and you pressed a few extra zeroes on the keyboard. They were included in the amount the customer owes your company. You were too busy to proofread your work, and now you have to write an adjustment letter to the chief assistant to the assistant chief of the company. Compose that adjustment letter, and be sure to address it to the intensive care unit of the local hospital. 16. What are collection(s) letters? What two purposes do they serve? What are some things to keep in mind when composing collection(s) letters? |
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