Influencers are people who have achieved a high level of visibility in social media, and have a large and relatively loyal crowd of followers. Because in most cases this process has evolved over a period of time, most influencers enjoy a level of trust from their followers that most celebrities may lack.
This makes them perfect for promoting brands, especially brands that have target segments that overlap with the identities of their core followers. Companies recruit these influencers and pay them money to promote their brands via their preferred social media. The method is very effective, because although the followers know that the influencer has been paid, the level of trust is such that they believe that the influencer would not promote a brand that he/she would not believe in. There are 3 keys here for a successful implementation of influencer marketing:
Your assignment is to pretend that you are such an influencer. A company has approached you and you have agreed to promote one of their brands.
Here is what you need to do:
Criteria for effective (“sticky”) messages:
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