In this third and final assignment you will communicate the concept for your final design solution

In the previous assignment, you undertook some initial research and ideation for your chosen client brief. In this third and final assignment you will communicate the concept for your final design solution via a Pitch Presentation as well as showcase your Interactive App Prototype. Additionally, you are required to submit a written critical reflection document.

It is important that you keep up with the pace of the unit material and follow the prescribed activities as they are introduced, completing them within their allocated week. This will help you to develop your project in a logical and organised manner. Adhering to this schedule will also allow your tutor to provide you with timely and useful formative feedback.

ASSIGNMENT 3 DELIVERABLES

There are three main components that make up your A3 submission. The Pitch Presentation including the Interactive App Prototype, an accompanying written critical reflection and a reference list of all the 3^rd party design material (eg. Images, text content or other media elements) used to articulate your design solution.

COMPONENT 1: PITCH PRESENTATION INCLUDING INTERACTIVE APP PROTOTYPE

The pitch presentation must include the following elements:

1. An opening slide with an accompanying spoken introduction that contains the following information: Your Name, Student ID Number, Unit Title, Tutor Name, Assignment Number, Chosen Client Brief Title and your Selected Design Medium.
2. A brief narrated introduction with accompanying slide visuals about the 2 to 3 key areas of research that have informed the design process and final outcome.
3. An in-depth spoken explanation with accompanying slide visuals for each of the following:
4. UX Flow Diagram
   One of the first steps to planning an app design is to plan how a user will interact with your app. There are a wide range of deliverables used by professional UX designers for this goal, as such there is currently no single format in the industry for presenting this information. At its most basic, a UX flow diagram shows the basic steps in a user’s flow through your app.

   For the purposes of this unit, this article provides a simple but solid approach for creating a UX Flow Chart:
   https://signalvnoise.com/posts/1926-a-shorthand-for-designing-ui-flows

   2. Wireframes for all the pages/sections of the app.
   In the next stage of a mobile app or a website design, UX designers will often sketch out a wireframe that shows the key elements for each screen in a basic and skeletal manner. Wireframes focus solely on the structural elements of each screen that is to be designed.

See here for a good article on the importance of wireframing and its place in the design process:
https://www.tone.co.uk/5-key-reasons-wireframing-important-web-design/

3. Interactive App Prototype designed in both mobile portrait, as well as tablet landscape layout
   After wireframes have been visualised, UX designers will usually create static visual mockups or else go straight into developing a fully interactive prototype to present all of the screens within their App design and demonstrate the full functionality of the App in a clear and persuasive manner.

For the Interactive App Prototype, each screen must be visualised in a highly resolved and aesthetic manner – showing exactly how the “finished product” will look like. Additionally, the Interactive App Prototype must demonstrate the key functionality and experience of the App by featuring a fully functional interface that responds to a user’s interactions. If there is functionality within the App design that cannot be fully demonstrated (Eg. Dynamic retrieval of information from an online database), then experience of this functionality must still be “mocked up” to allow viewers to understand what that functionality would look, feel and sound like in a fully completed version of the App.

Important: As part of this assignment submission, you must include the full Adobe XD project file that contains your Interactive App Prototype, in addition to the pre-recorded Pitch Presentation. Your Interactive App Prototype must show all of the screens for your app in both mobile portrait, as well as tablet landscape layouts. However, you are only required to implement full interactivity for ONE of those layouts, focusing on the one that you envisage will be most widely utilised by your target audience.

While showcasing the various screens of the Interactive App Prototype in your pitch presentation, your voiceover must include a compelling design rationale for the aesthetic, functional and UX design choices that you’ve made in your design solution. (ie. Explain why you’ve intentionally designed it in this specific manner.) This design rationale must be effectively argued in-detail using at least 8 of the UX focused principles that were covered over the entire course of this unit.

Tip: Points 3 & 4 above are the most significant aspects of your presentation – you should spend proportionally more time, effort and detail in articulating these aspects of your presentation.

Presentation Format:

Your pitch presentation must be a Powerpoint Presentation with embedded, pre-recorded voiceover narration (or else another negotiated equivalent like an MP4 video recording of your presentation).

*If you are unsure about how to record voiceover narration with slide timings, please see here:
https://support.office.com/en-us/article/record-a-slide-show-with-narration-and-slide-timings-0b9502c6-5f6c-40ae-b1e7-e47d8741161c

Running Time:

The narrated presentation must have a running time of between 4 to 8 minutes. Brevity, conciseness and engaging, high quality content will help to maintain viewer / audience interest – keep this mantra in mind “All killer, no filler”.

COMPONENT 2: CRITICAL REFLECTION

You must include a written critical reflection about your project as a separate text document. It must answer the following questions:

• What was the general feedback provided to you by your tutor/peers about your work in progress designs? How have you considered and/or incorporated that feedback into your final proposed design solution?
• Are there any aesthetic, conceptual, experiential or production-related differences between the initial design solution you proposed in Assignment 2 and your final delivered outcome in Assignment 3? If so, articulate what these changes are, and provide a considered design rationale about why you made these changes. This rationale must be framed in relation to the project outcomes outlined in your chosen project brief as well as any relevant design themes / principles.
• If the final delivered outcome of your Assignment 3 submission is the same as your initially proposed design solution, you must argue why it has remained unchanged. Your argument must be framed in relation to the project outcomes outlined in your chosen project brief as well as any relevant design themes / principles.
• Do you think that your design solution satisfactorily addresses all of the project objectives outlined in the client brief? If so, why do you believe this to be the case? If not, what factors have hampered its effectiveness?
• If you had another opportunity to revise the design solution, how would you improve upon it?

Reflection Format & Where to Submit: The reflection document can be delivered either as a Microsoft Word or Adobe PDF document. It must be compressed, along with the presentation slides (see above) into a single .zip archive and uploaded to the Moodle assignment submission box by the stipulated due date.

Reflection Length: The reflection document must be between 600 and 800 words long.

COMPONENT 3: REFERENCE LIST OF 3^RD PARTY DESIGN OR MEDIA ELEMENTS

The final component for this assignment is a complete reference list of all the 3^rd party sourced material used to articulate in your design solution.

You are not required to create all of the content / material used to articulate your design solution, as such it is critical that you reference any material that has been externally sourced. Just like any other assignment submission for university, you must adhere to copyright requirements when developing your project deliverables. Please refrain from using any copyrighted media (eg. Images, videos, sound effects, music) in your projects, but feel free to leverage Creative Commons or similarly licensed material with any attributions required by the author/copyright holder. All third party sources must be referenced using the Chicago Referencing format. A style guide for this can be found here: http://libguides.library.curtin.edu.au/referencing/chicago

Additionally, be sure to clearly indicate where each sourced item appears within your design solution by specifying the page/screen title.

File Format & Naming:
The entirety of your Assignment 3 submission must consist of the following individual files that have been packaged together within a single .zip archive:

• Pitch Presentation as a Powerpoint Presentation with embedded, pre-recorded voiceover narration PPTX file, or else another negotiated equivalent like an MP4 video recording of the presentation.
• The source Adobe XD file containing the Interactive App Prototype, along with any fonts that have been utilised in the project.
• The critical reflection document.
• A reference list including all the 3^rd party design or media elements used in in the Interactive App Prototype.

File Format & Naming: The submitted A3 .zip archive must be named “A3-YourFullName.zip”

Where to Submit: On the Moodle website, go to the ‘Assignments’ section of the site and scroll down to find the Dropbox for Assignment 3. Upload your A3 .zip archive containing all of the above-listed files to the Turnitin Assignment dropbox in Moodle by the stipulated due date.