In this analysis you should identify a consumer product or service that is commonly marketed to some segment of the

Scenario
In this analysis you should identify a consumer product or service that is commonly marketed to some segment of the
general public. As the starting point in your analysis you should identify the primary target consumer for what you have
selected. With that target in mind, research the product or service and analyze it from the perspective of consumer
behavior. In your paper address all of the following:

Explain the most relevant primary decision-making forces that influence buyers for the selected product or service
Analyze the decision-making and buying process for the specific product or service

Identify the relevant microeconomic factors affecting consumer behaviors for the product or service

Explain the influence of heuristics and experiential consumption on consumers of the product or service

Connect the key consumer behavior theories that marketers are leveraging to sell the product or service, and

Evaluate the most appropriate methods for developing consumer behavior information for the particular product or
service

Formatting & Sources

Please write your paper in the APA format. As part of your research, you may refer to the course material for supporting
evidence, but you must also use at least three credible, outside sources and cite them using APA format as well. Please
include a mix of both primary and secondary sources, with at least one source from a scholarly peer-reviewed journal. if
you use any Study.com lessons as sources, please also cite them in APA (including the lesson title and instructor’s
name),

Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents,
statements, and press releases published by the company in question

Secondary sources come from peer-reviewed scholarly journals, such as the Journal of Management. You may use like
JSTOR, Google Scholar, and Social Science Research Network to find articles from these journals. Secondary sources
may also come from reputable websites with gov, .edu, or .org in the domain. (Wikipedia is not a reputable source,
though the sources listed in Wikipedia articles may be acceptable.)

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: Content is protected !!