In 1997, Whiteman conducted an ethnography of a Cree tallyman’s management practices in James Bay,
Canada to understand indigenous management practices and their intricate links with nature (Whiteman
and Cooper, 2000).
Sinha and Bathini (2019) used a case study approach involving observations, documents, and interviews at
an Indian fast-food outlet to study the mimicry of and resistance to work-practices, otherwise more
commonly associated with large US fast-food companies.
Critically evaluate the methodological and analytical strategies and techniques used by Whiteman and
Cooper (2000) and Sinha and Bathini (2019).
References:
Whiteman G. and Cooper W. H. (2000) Ecological Embeddedness. Academy of Management Journal, 43(6):
1265-1282.
Sinha P. N. and Bathini D. R. (2019) Resistance toward dominant US work practices in emerging markets: A
case study of enacting mimicry at an Indian fast-food outlet. Critical Perspectives on International
Business, 15(4): 323-340
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