How your competitors use each platform?

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Learning Goal: I’m working on a marketing question and need support to help me learn.

Competitors for a cosmetics company

Social media benchmarking [3.5 marks]

Review the social media accounts of five local competitors and pay attention to their tone and personality and analyze your competition’s social media platforms. Base your analysis on what you’ve observed on your competitor’s social media accounts across all platforms.
After completing the benchmarking, think about the results and act accordingly, how can a benchmarking analysis help your business?
Look at the data you’ve collected and identify the areas that need improvement (Explain).

For each competitor answer the following questions:

How your competitors use each platform?
What type of content are they posting? And social media platforms used?
What content is getting the highest engagement [e.g. retweet, likes, comments]?
How many followers do they have?
How often do they post [daily, weekly, or monthly]?
Do they respond to comments? And how?
Are your competitors successful on these platforms?

Note: You can use any free online third-party platform for further analysis.

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