How did DeBeers invent the “Engagement Ring Industry” in the US? What were the major strategies and tactics that it used to achieve this success?

Learning Goal: I’m working on a management multi-part question and need an explanation and answer to help me learn.

The required readings are attached or provided via links.

Minimum # of words in your answers for each part = 300 (not counting the professor’s words or the questions)

PART ONE – How an Ad Campaign Invented the Diamond Engagement Ring Industry (Minimum 300 words) ATTACHED:

Read the 1 article on Canvas called “How an Ad Campaign Invented the Diamond Engagement Ring Industry”

1. How did DeBeers invent the “Engagement Ring Industry” in the US? What were the major strategies and tactics that it used to achieve this success?
2. How did the company replicate its success and change the “engagement industry” in Japan?

PART TWO – How did P&G bring “the Diaper Revolution” to China? (Minimum 300 words): Read the article on Canvas about P&G and the diaper business in China. https://www.cbsnews.com/news/how-pg-brought-the-di…

1. How did P&G bring find success in China and convince Chinese consumers to use their diapers?

PART THREE (Minimum 300 words): Watch the video “The Colonel Comes to Japan”, where the company KFC made a number of adaptations and strategic decisions about how to adapt to the market and compete in Japan.

1. Please discuss the adaptations(changes) the company made in Japan to its:

• Menu items
• Equipment
• Store Design

2. Describe the strategy used for:

• Location/Site Selection (How were they chosen?)
• Advertising message (what was the message of the TV advertising?)
• Community relations with the other neighborhood businesses

3. What was the main strategic adaptation that KFC made in China? (read the article “Western Brands in China – hits and misses”) com/western-brands-in-china-hits-and-misses/”>https://jaapgrolleman.com/western-brands-in-china-…

Always use good formatting to make your work easy to read, and your answers easy to locate. For example, use titles, numbering, section headers, plenty of white space, and transparent direct language. Do not write huge, unbroken blocks of text that look like a novel, use well-formatted business-style writing that is easy to understand.

Please note minimum word counts and effort requirements. The files provided to you are sufficient content – you do not need to use the internet or google any alternative information to answer the questions. You should answer them without searching the internet for information.