Explain why it is important for companies to demonstrate their social responsibility

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Your inital discussion thread is due on and you have until. ~0 respond to your classmates. Your grade will reflect both the
quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on
how your discussion will be evaluated.

Q: Tip: This week, you will have two main discussion forum posts. Your discussion forum posts are due on 2 different days. You need to work harder

} to submit well-examined and thoroughly analyzed initial posts, one of which is due on Thursday ofthe week, and the other is due on Saturday of
‘critical thinking” and your ‘analytical/problem-

solving” mind. Understanding these concepts will be vital in order to complete your final project in Week 5,

the week. Please dedicate enough time to each forum question and make sure you use you

Green Marketing, and Cause Marketing [WLOs: 1, 2, 3] [CLOs: 1, 2, 5, 6]

Prior to beginning work on this discussion forum,
Read

+ Chapter 10 of the course text, Principles of Marketing
jort and Make the Planet Moi
: then Your Customer Relationship by Asking, ‘What Are We Doing for Others?” e

and sustainablity

Instructions

To demonstrate their social responsibility, many companies engage in sustainability, causes, or green marketing efforts; however, such efforts can backfire,
In recent years, the terms greenwashing and causewashing have emerged to refer to marketing efforts that capitalize on the goodwill associated with
environmental or charitable causes but reflect minimal commitment.

In this discussion forum, you will discuss these topics:

+ Explain why it is important for companies to demonstrate their social responsibility through sustainability, green marketing, and cause marketing. Refer
to both articles listed.
‘Would such efforts make you more or less likely to buy from these brands? Why?
Find an example of a greenwashing or causewashing ad. Include a copy of the ad in your post.
‘Compare the difference between a real commitment and a minimal commitment to social responsibility through green marketing or cause marketing,
+ Your intial post must be at least 350 words.
+ Be sure to properly cite your textbook and refer to and cite both articles in your response according to the APA: Citing Within Your Paper:
Be sure to use subject headers for each of the questions asked,
Review the Level Heading section of Introduction to APA w resource from the Writing Center for more information,

guide.