During which phase of Mr. Westergren’s life do you believe he became “an entrepreneur?” Why? The case writer expresses their own answer to the question above, but you (hopefully) have your own opinion and reasons behind that opinion.

During which phase of Mr. Westergren’s life do you believe he became “an entrepreneur?” Why? The case writer expresses their own answer to the question above, but you (hopefully) have your own opinion and reasons behind that opinion.

.Airbnb, Etsy, and Uber are all similar in that they are two-sided marketplaces serving as platforms for both “buyers” and “sellers” to transact. Is getting customers for a two-sided marketplace easier or harder than getting them for single-sided marketplaces (ala Amazon)? Defend your answer with information from the case.

Individual Write-up: Provide your answer to the questions above in a 1/2 – 1 page (double spaced) answer.

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