Discuss what role a business and customers will play respectively in value creation.

Discussion Question and Activities

WEEK1

Watch this YouTube video on “Porter’s Five Forces” and write your key observations by visiting week 4’s Blog link

https://www.youtube.com/watch?v=fsClL9ytlgE

Watch this YouTube video on “Micro and Macro Environment” and write your key observations by visiting week 4’s Blog link.

https://www.youtube.com/watch?v=d1QUX2AFjz0

WEEK2

• Analyze the value chain of an e-commerce venture that you are familiar with. Explain how the Internet has impacted on the primary and support activities of its value chain.

• Watch the YouTube video on “Core Competencies” and write your key observations by visiting week 5’s Blog link.

https://www.youtube.com/watch?v=M9Rot4AWOWY

WEEK3

• Explain how the Internet can help a company to achieve a competitive advantage in the marketplace through (1) cost leadership and (2) differentiation. Illustrate each case through an actual example, other than those mentioned in this chapter.

• Can you find examples of how companies built up barriers to imitation? Pick out specific examples from different industries and explain what these companies did. Were they successful in their attempts?

• Watch this YouTube video on “Disruptive Innovation” and write your key observations by visiting week 6’s Blog link.

https://www.youtube.com/watch?v=qDrMAzCHFUU&feature=emb_title

WEEK4

Watch the YouTube video and write your key observations in week 8’s Blog link.

https://www.youtube.com/watch?v=MEbmPyD4O0o

Discuss what role a business and customers will play respectively in value creation.

WEEK5

Watch the YouTube video on “Make or Buy Decision” and write your key observations by visiting week 9-1’s Blog link.

https://www.youtube.com/watch?v=kwp4ZN9Q9uM

Watch the YouTube video on “E-Procurement” and write your key observations by visiting week 9-2’s Blog link.

https://www.youtube.com/watch?v=uina4YwbeSk

WEEK6

• Watch the YouTube video on “Mobile Commerce and Ubiquitous Computing” and write your key observations by visiting week 10’s Blog link.

https://www.youtube.com/watch?v=XbWpmiADvMo

• Watch this brief video on mobile strategy in e-commerce: “How eBay is fashioning retail’s future: beyond mobile”.

• Comment on the speaker’s predictions around the future of mobile strategy. What does mobile strategy mean in the near-term?